Migration
Ecommerce Platform Migration Costs and Process
Use this practical migration framework for cost planning, SEO preservation, launch readiness, and post-launch stabilization.
5 min read
Read Thinking
Notes worth printing.
Practical writing on platforms, migrations, and the messy middle of growth, minus the conference circuit tone.
Featured article
Featured
The Shopify migration nobody warned you about
Everyone wants to talk platform. Almost nobody wants to talk redirects, canonicals, and the crawl budget you are about to set on fire. A short field guide to the boring work that decides whether launch week is a story or a scar.
ReadAll articles
Industry
Top Digital Commerce Agencies 2026
Our no-nonsense breakdown of the best digital commerce agencies in 2026 by platform, scale, and ambition. Find the right partner for your use case.
12 min readReadStrategy
The Age of Agentic Browsing Is Here
Google and OpenAI are transforming how people browse the internet. Learn how agentic browsing will impact merchants, SEO, and customer journeys.
12 min readReadCommerce
The End of De Minimis Exemption: Your DTC Wake-Up Call
The de minimis exemption loophole is closed. Learn how this impacts ecommerce margins and why it's time to build direct-to-consumer channels.
8 min readReadIndustry
How to Choose the Right Digital Commerce Agency
Complete guide for selecting the best digital commerce agency for your business. Learn what to look for, key questions to ask, and how to avoid common pitfalls.
8 min readReadMigration
Ecommerce Platform Migration Guide
Everything you need to know about migrating your ecommerce platform without losing sales, data, or your sanity.
8 min readReadStrategy
Fraction Reading List
Curated resources, books, and articles that shape our thinking on digital commerce and business growth.
3 min readReadStrategy
Strategy and Vision Win Over Growth Hacks
Why sustainable growth comes from strategic thinking, not quick fixes and growth hacks.
6 min readReadIndustry
Meet Fraction Studio
Learn about our approach to digital commerce and why we built Fraction Studio for ambitious teams.
5 min readReadCommerce
Why your Klaviyo flows look busy but do not convert
More branches, more splits, more "personalization", and somehow less revenue per send. A blunt look at flow design discipline, frequency caps, and the difference between activity and intent.
7 min readReadCommerce
Headless Shopify: who actually needs it and who is just buying complexity
Headless is not a moral good. It is an architecture choice with invoices. Here is how we decide when the tradeoffs are worth it, and when the honest answer is "please do not."
9 min readReadStrategy
B2B on Shopify in 2025: what changed and what still does not work out of the box
Shopify keeps shipping B2B primitives. Your customers keep shipping exceptions. A quick tour of what is better, what is still held together with spreadsheets, and where middleware stops being optional.
8 min readRead