AI & Future
The Age of Agentic Browsing Is Here
Google and OpenAI are transforming how people browse the internet. Learn how agentic browsing will impact merchants, SEO, and customer journeys.
•12 min read
Insights
Strategic insights, guides, and thought leadership on digital commerce, web development, and business growth.
Margin Strategy
The End of De Minimis Exemption: Your DTC Wake-Up Call
The de minimis exemption loophole is closed. Learn how this impacts ecommerce margins and why it's time to build direct-to-consumer channels.
•8 min read
Agency Guide
How to Choose the Right Digital Commerce Agency
Complete guide for selecting the best digital commerce agency for your business. Learn what to look for, key questions to ask, and how to avoid common pitfalls.
•8 min read
Agency Reviews
Top Digital Commerce Agencies 2025
Our no-nonsense breakdown of the best digital commerce agencies in 2025 by platform, scale, and ambition. Find the right partner for your use case.
•12 min read
Migration
Ecommerce Platform Migration Guide
Everything you need to know about migrating your ecommerce platform without losing sales, data, or your sanity.
•8 min read
Resources
Fraction Reading List
Curated resources, books, and articles that shape our thinking on digital commerce and business growth.
•3 min read
Strategy
Strategy and Vision Win Over Growth Hacks
Why sustainable growth comes from strategic thinking, not quick fixes and growth hacks.
•6 min read
About
Meet Fraction Studio
Learn about our approach to digital commerce and why we built Fraction Studio for ambitious teams.
•5 min read