If you are expecting a rant about Liquid, you will be disappointed. The uncomfortable part of a migration is not the theme layer. It is the URL graph you inherited from three agencies ago, the redirects nobody documented, and the product IDs your finance team quietly treats as sacred.
This piece will walk through what we actually protect first: indexation, canonicals, redirect testing, and the cutover checklist that keeps revenue from doing something dramatic while you are trying to celebrate.
Draft placeholder. Swap with published narrative when ready.