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Capabilities

Success starts with the right digital commerce agency partner. Fraction is a specialized team of expert ecommerce developers and strategists focused on helping ambitious brands build better commerce experiences.

Ecommerce

From first click to final checkout, we design, tune, and move ecommerce platforms so they work the way your business actually runs. Whether you’re mapping a smarter strategy, customizing for growth, or pulling off a high-stakes migration, we make the complex feel effortless and the results stick.

  • Ecommerce platform audits & migrations

  • Technical ecommerce platform management & support

  • Third-party integrations & API management

  • Custom middleware development

  • Ecommerce platform strategy & roadmaps

Websites

From crisp brochure sites to full-stack ecommerce and AI-backed workflows, we build digital systems that actually fit how your business runs. Whether you're launching from scratch or connecting the dots behind the curtain, we make the messy stuff feel seamless.

  • Brochure websites

  • Ecommerce applications

  • AI integrations & chatbots

  • Custom web apps & CMS integrations

  • Custom middleware & API integrations

Strategy

Clear strategy unlocks better products and sharper decisions—grounded in real customer insight, not gut instinct. Get the clarity to move faster, build smarter, and stay one step ahead in a crowded market.

  • Product strategy & roadmaps

  • Market research & analysis

  • Competitive analysis

  • Customer journey mapping

  • User research & testing

Digital Marketing

Strong visibility drives real growth when it's rooted in strategy, not spray-and-pray. From search to social, optimization to analytics, every move is measured and made to convert.

  • SEO & content strategy

  • AI generative engine optimization

  • Paid search & social media basics

  • Analytics & reporting

  • Conversion rate optimization

Email/SMS Marketing

High-performing communications start with smart journeys. Whether it's automated touchpoints or long-game engagement, every email and text is designed to resonate, convert, and scale with you.

  • Transactional communications & automation

  • Email creative & copywriting

  • Drip campaign design & development

  • Customer journey mapping

FAQ

We're outcome-driven rather than process-heavy. Our senior team works and embeds directly with you without layers of account management. We focus on growing brands that need expert guidance to see around corners and avoid common pitfalls without enterprise-level overhead.

Ready to get started?

From strategy to execution, we're here to help ambitious teams modernize, simplify, and scale their digital commerce presence. Let's make some magic.