Fanatics Collectibles
Global Shopify platform migration for the Topps trading card brand: the kind of cutover where SEO and ops matter as much as the theme.
ViewDigital commerce for brands that hate buzzwords.
We're the partner for growing Shopify brands navigating the messy middle: where plug-and-play work stops working and real expertise matters most.
Proof points
Outcomes from embedded partnerships (migration, build, and optimization) before we ask you to scroll through the whole story.
40% CAGR
Global platform migration, Fanatics Collectibles (Topps)
$50MM+
Influenced GMV from landing and acquisition assets, Tuft & Needle
42%+
Traffic lift one month after re-launch for Aluminium Warehouse
Brands we've built with
Our manifesto
Manifesto
Most agencies optimize what you have.
We help you build what you need.
You've been promised a lot. Dashboards that light up. Keywords that "rank." And maybe some of it mattered, until the messy middle showed up and the stack stopped cooperating.
We're not here to sell you a funnel. We're here to understand the business like it's our own.
Selected work
Proof, not posture.
A few engagements we can talk about on a call: some with public detail, some still in the quiet phase.
Tuft & Needle
Landing and acquisition assets that had to earn their keep, not just look sharp in a deck.
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Neighbor Outdoor
Storefront engineering and ecommerce infrastructure for a brand outgrowing its first stack.
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Rucker Knives
Full rebrand and Shopify relaunch: new voice, sharper merchandising, and a storefront built for makers who sell story as much as steel.
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Aluminium Warehouse
From static catalog to Shopify storefront. Industrial-grade ecommerce, without the asterisks.
ViewHow we engage
Three ways to work together. One standard for quality.
01:
Project
A defined problem. A defined outcome. Usually four to six weeks. Good for brands that know what's broken and want it fixed without a retainer conversation first.
02:
Embedded
You get a technical partner who shows up in your Slack, knows your stack, and thinks about your roadmap between calls. Not an agency that disappears between invoices.
03:
Fractional CTO
For founders who need executive-level technical judgment without the executive-level salary. We run your roadmap, your vendor relationships, and your architecture decisions. You keep the equity.
Thinking
Latest
The Shopify migration nobody warned you about
Everyone talks platform. Almost nobody talks redirects, indexation, and the boring truth: the CMS is the easy part. A short field guide to the work that actually breaks launches.
ReadReady when you are.
Start with a call. If it's not a fit, we'll say so.