Some teams genuinely need headless: editorial velocity that outpaces a theme, multi-surface experiences, or a composable stack that predates your current leadership team. Plenty of other teams want headless because it sounds like adulthood.
The finished article will spell out the decision matrix we use: ops maturity, merchandising cadence, in-house engineering capacity, and the boring total cost of ownership line items agencies leave in footnotes.
Draft placeholder. Swap with published narrative when ready.