Busy flows are a symptom, not a strategy. Usually the root issue is mixed intent: you are trying to win back a lapsed buyer with the same branch logic you use for a first-time window shopper. The inbox does not reward ambition. It rewards clarity.
Final version will include examples of flow maps we simplify first, what we measure instead of open rate theater, and the handful of Klaviyo primitives that actually deserve complexity.
Draft placeholder. Swap with published narrative when ready.