If your wholesale business is mostly "same SKUs, different price lists," life is better than it was a few years ago. If your wholesale business involves contracts, approvals, split shipments, and customers who still fax things, you already know the platform is only part of the system.
This draft will outline what we see working in production: where native B2B ends, where custom apps belong, and where you should stop pretending Excel is not doing real work.
Draft placeholder. Swap with published narrative when ready.