Every founder has a stack, and ours leans heavily toward "let's build something meaningful" versus "growth hack your way to 10x returns".
At Fraction Studio, we're not chasing trends or trying to win the productivity Olympics. We're here to build deliberately. With clarity, curiosity, and intention.
That mindset doesn't come out of nowhere. It's shaped by the people we work with, the problems we solve, and the ideas we return to again and again. These are the books that help us do the work without losing our heads or our values.
📚 Fraction Studio's Reading List
Mastery: Robert Greene
Craft still matters. In a world obsessed with shortcuts, this book is a reminder that skill, patience, and depth are still worth chasing.
Let My People Go Surfing: Yvon Chouinard
The original playbook for building a values-driven business. Patagonia's founder shares how putting people and planet first isn't idealistic, it's essential.
The Creative Act: A Way of Being: Rick Rubin
A meditation on creativity, presence, and process. It's less about shipping product, more about making meaning without burning out (or selling out).
The Infinite Game: Simon Sinek
Business isn't a game you win. It's a practice you sustain. This book reframes success as resilience and vision, not quarterly metrics.
Build: Tony Fadell
Part memoir, part manual for people who make things. A real-world look at building well, and refusing to settle for just good enough.
An Elegant Puzzle: Will Larson
A systems-thinking lens on engineering leadership. Larson treats teams and org charts as design problems, not management chores.
It Doesn't Have to Be Crazy at Work: Jason Fried & David Heinemeier Hansson
Proof that calm cultures don't mean low output. A manifesto for working better by working smarter, and staying sane in the process.
Why These Books?
Some we're revisiting. Some we just cracked open. All of them remind us:
- Quality beats quantity
- Calm is a feature, not a bug
- Integrity is still a competitive advantage
We don't read these for tactics. We read them for perspective. They help us stay grounded, creative, and clear-headed as we build for the long haul.
Drop us a line.
If this resonates with how you think, or how you want to think, we'd love to hear from you. Whether you're planning a replatform, rethinking your customer experience, or just need a thoughtful technical partner, Fraction Studio is here for the long game.
We're always excited to meet new partners and take on meaningful projects.