A growing operator needed one commerce experience instead of a patchwork of tools and workarounds.
Salt Rabbit was scaling faster than their tooling. Storefront, fulfillment signals, and customer comms lived in different systems with manual bridges between them. Fraction came in to design the customer-facing experience and the internal glue: fewer handoffs, clearer data, and a Shopify foundation the team could run day to day.
Outcomes
18 hrs
Weekly ops time reclaimed from manual reconciliation (team estimate at handoff)
12%
Lift in checkout completion after friction audit (illustrative window)
4
Core integrations unified under documented ownership model
The challenge
Orders and inventory updates required manual reconciliation between the storefront, warehouse workflows, and support channels. Errors were rare but expensive when they happened during promotions.
The customer journey was fragmented: marketing promised one experience, checkout another, and post-purchase comms did not always match what ops could actually deliver.
What we built
We mapped the operational truth first: what systems owned SKU state, how exceptions were handled, and where the team spent time on copy-paste work. Shopify became the customer-facing layer with integrations scoped to real workflows, not app-store novelty.
UX focused on clarity through checkout and account flows: fewer surprises on shipping, returns, and subscription-adjacent offers where applicable.
We documented runbooks and admin patterns so new team members could onboard without tribal knowledge living in one person’s inbox.
In the work
Key surfaces from the Salt Rabbit relaunch. Final photography and UI captures ship with client approval.
Fraction connected the dots between what we sold and how we fulfilled it. Our customers see a calmer experience; our team sees fewer fires.
Services delivered
- Operational workflow mapping
- Shopify UX & theme updates
- Integration scoping & implementation
- Checkout & post-purchase optimization
- Internal documentation & training
- Analytics baseline
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